3 things you can learn from Taylor Swift on using social media to build a personal brand

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Taylor Swift, the master of personal branding, particularly on social media. She
cleverly uses her social media profiles – Twitter, Facebook, Instagram, YouTube and Tumblr – to showcase her unique brand that portrays her as open, genuine, caring and passionate about causes close to her heart.

Nearly everything she does is based on these elements and the results are her fans adoring her, sharing her posts and buying her music.

You may not be a superstar, but you can take a page from Taylor’s book and use social media cleverly to build your personal brand. Here are some tips to get you started.

1. Choose your platform wisely

With so many social media platforms to choose from it can be difficult to decide which one is the most effective. It’s a good idea to begin with one or two until you have mastered how to use them effectively. Each social media platform can be used differently and each will help you achieve different goals.

For instance, Tumblr is an online community where people can share and interact with each other over a huge range of topics. There are a lot of niche interests to be found on Tumblr, and this could be the ideal site for people with unique areas of expertise.

Likewise, Twitter is a great way to promote ideas, link to important issues in the media and attract a multitude of followers depending on your interests and use of hashtags.

Do some research in to how best utilise each social media site and how it can best help you build your brand.

2. Define your expertise

It’s really important to define your area of expertise as this will help you showcase your knowledge in a particular area. Whether it’s positioning yourself as an expert or building a community around your personal brand, setting this goal will help determine your social media activities as well as help measure your overall success.

Taylor Swift’s brand defines not only her talents as an artist but also her personality. She is someone who wants to help upcoming artists as well as interact with her fans on a personal level. Her generosity and goodwill is a huge part of her personal brand. More importantly, this is defined across all her social media platforms.

3. Have a strategy
   

If you use social media without a purpose or a strategy you will waste a lot of time. This usually occurs when you spend hours looking through your social media accounts and are unsure what to post of comment on.

You need a social media strategy to help you define your goals and objectives for using social media and to make the most of your time spent on each platform. Your strategy will help you define what to post, when to post it, who will be in charge of posting, how to reply to comments and how to measure your engagement.

For instance, there is no point having an account with Tumblr if you don’t blog or have a Twitter account if you only tweet occasionally.

So like Taylor Swift, make the most of social media, be yourself and have clear goals in mind about who you want to reach and why. Before you know it, your personal brand will be flourishing and you’ll be a superstar in your own right!

Want more social media tips? Download this FREE ebook:

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more PR tips see www.PublicRelationsSydney.com.au

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