3 tips to deal with social media overload
Are you feeling overwhelmed or emotionally drained from being on social media so much?
Chances are you are not alone.
Being overwhelmed on social media is a real contemporary issue in our technology-driven society.
According to Success.com, a recent study has highlighted there is a new anxiety condition derived from social media called FOMO, the fear of missing out.
FOMO is prompted by social media users who are away from or unable to check their social network accounts. In this leave of absence, users fear missing out on events, news and important status updates.
With a plethora of different channels and content produced everyday on social media, you need to put strategies around your social media use to help you maintain balance and not get burnt out.
Here are the top three tips:
- Time management is the key to success
It can be easy to fall in the black hole of social media. Before you know it you’ve forgotten what you were doing, and hours have passed you by. Social media can be very addictive and without boundaries around your time spent online, you’re not going to be making productive use of your time or energy.
Give yourself a time limit before you start engaging on your favourite social media platform. It may work well to set a time for 30 minutes so you don’t lose track of time. When the timer goes off, you log out of your accounts and return to your regular work.
Knowing you have a deadline also means you’ll be much more purposeful and effective with your time.
- Be selective of your content
Rather than randomly surf through social media, use targeted searches to find the people and content you’re interested in.
Twitter search is powerful for searching for keywords, hashtags or people you want to follow on Twitter. Facebook, Instagram and LinkedIn all have the ability to search using keywords related to your field or industry and to search for people by name. By using the search functions in the social media platforms, you can be more strategic with your time on social media by going straight to the rich content that’s relevant to you.
Other social media monitoring tools you can use to search on social media include Social Mention, SmashFuse and Topsy. These tools also help you find influential people in your field to follow and engage with.
- Social media detox
It’s important to consider taking a break from social media on a regular basis, so you can take the time to renew, recharge and come back refreshed.
Social media anxiety is a real phenomenon that can take a toll on you personally and on your business. However, by using smart strategies and some forward planning, you can make social media work for you and your business.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.