Human Resources Consultancy
Mindset engaged with CP Communications to help build their credibility in the human resources industry and also with potential clients.
CP Communications developed a strategic PR plan to raise Mindset’s profile and position them as experts in specialist areas including executive coaching, outsourced HR services and mentoring specifically for small to mid size companies.
With offices in Sydney and Melbourne Mindset Consulting is one of Australia’s leading players in the emerging field of Outsourced Human Resource Services. They specifically work with small to mid size companies to assist them to improve their business performance through the utilisation of their people.
To achieve this, CP Communications strategically pitched General Manager, Don Holley to speak at numerous industry conferences and events including the How to Win Tenders Conference. As a result Don was able to share his expert knowledge with a number of potential clients while raising Mindset’s credibility in the industry.
CP Communications also developed numerous articles to pitch to targeted publications offering Mindset’s comment on a number of current HR issues. Coverage was received in The Age and The Sydney Morning Herald Enterprise Blog, Sydney Morning Herald and Sky Business News.
“You were quick to grasp our points of difference and as a consequence have been able to get coverage for our business, to our target demographic very quickly.” Don Holley, General Manager, Mindset.
Media coverage has included:
Odin - The Age (283 KB)
Odin - Sydney Morning Herald (708 KB)