How to survive a media interview

FUTE tip 18_web2So you have distributed your media release or sent your pitch to a journalist and now you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember in a media interview is that it is an […]

4 things to improve your media pitch subject line

FUTE tip 29_webGreat content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow […]

How to find the stories within your business

FUTE tip 42In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their […]

Four things to think about when writing a media release

rp_FUTE-tip-52-b-370x370.jpgA media release is one of the most successful ways to get media coverage for you or your business. It is a tried and true method and one of the most common ways to communicate with a journalist. Journalists receive hundreds of media releases a day – most of them completely unrelated to their area […]

How to create your personal brand for success

Personal Branding Action Sheet Lead MagnetBranding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in […]