How to optimise social media engagement through visuals

FUTE tip 62Social media channels are powerful tools that can be used to ignite your vision, share your content, build your reputation and gain more followers online. There are many ways to increase your social media activity online. One powerful way to achieve this is by posting more photos and visual content on your social media channels. […]

The best times to write a media release

FUTE tip 54A media release is a written piece of communication distributed to specific journalists to announce something newsworthy. It is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate […]

How to build an online profile that leads to new opportunities

FUTE tip 20_web2What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account. A quick online search of someone can tell you a lot of information and savvy business professionals and entrepreneurs […]

How to use emotions to build brand loyalty with your target audience

puppyEmotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. […]