How to build an online profile that leads to new opportunities

FUTE tip 20_web2What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account. A quick online search of someone can tell you a lot of information and savvy business professionals and entrepreneurs […]

How to use emotions to build brand loyalty with your target audience

puppyEmotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. […]

How to survive a media interview

FUTE tip 18_web2So you have distributed your media release or sent your pitch to a journalist and now you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember in a media interview is that it is an […]

4 things to improve your media pitch subject line

FUTE tip 29_webGreat content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow […]

How to find the stories within your business

FUTE tip 42In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their […]

Four things to think about when writing a media release

rp_FUTE-tip-52-b-370x370.jpgA media release is one of the most successful ways to get media coverage for you or your business. It is a tried and true method and one of the most common ways to communicate with a journalist. Journalists receive hundreds of media releases a day – most of them completely unrelated to their area […]