Public Relations

The best times to write a media release

A media release is a written piece of communication distributed to specific…


What is a famil and how it can help you get amazing media coverage

Ever wondered how a travel journalist has so much first-hand knowledge about…


How to use emotions to build brand loyalty with your target audience

Emotion can be a powerful tool in business, if you know how to use it. Using…


Four things to think about when writing a media release

A media release is one of the most successful ways to get media coverage for…


How to create your personal brand for success

Branding is an important aspect of a business’ reputation, used to showcase how…


Networking hacks for busy people

Imagine growing your business by 80 per cent in just two years! This is just…


Your Personal Branding Secret Weapon: Our FREE Networking Resource Guide

As it’s the Year of Your Personal Brand, this month it’s all about networking…


Why is earned media an important part of the marketing mix?

Earned media is one of the latest buzzwords gaining attention in content…


Want a marketing boost? Take a 'selfie' of your business - SmartCompany

Catriona's article 'Want a marketing boost? Take a 'selfie' of your business'…


Why online coverage often beats print

While many businesses seem to be moving forward and embracing all things…


How a brand ambassador can work for your business

Have you thought about employing a brand ambassador for your business? A brand…


How to find the stories within your business

In order to gain media coverage for your business you need to be able to find…