When you attend a networking event this question is inevitable. It’s, “What do you do?”
Can you easily answer this question? Can you answer it in a way that other people can remember and repeat it? Because that’s what you want.
Before you go networking, you need to figure out how to answer this question and develop your personal brand statement – a quick summary you can use in a situation where you need to explain your role and profession in a clear and concise way.
The statement is an overview of who you are, what you do and how you can help the listener.
The trick is to be unique, creative and authentic.
Since it’s delivered verbally it needs to be punchy and memorable to make a good impression with the listener.
Here are some tips to use when crafting the perfect brand statement.
Identify your objectives
- What value do you provide?
- How do you provide this value?
- What is unique about your offer?
- Who is your target market?
Explain what you do
Start your personal brand statement by describing what your organisation does. Focus on the problems you solve and how you help people. Identify what makes you, your organisation or your business idea unique.
Keep in mind it needs to be memorable. Think about using visual language to describe your role and organisation.
Practice your statement
It is important to practice your personal brand statement so you can recall it in any situation and help you feel comfortable saying it.
You are unique and only you will ultimately know what is ‘good’. Your statement is only effective when you are comfortable with it – and your target audience understands it.