PR & Marketing Resources
At CP Communications we not only get our clients media coverage, we also share our expertise and experience with the business community.
We do this through writing articles for various print and online magazines and also provide comment to journalists when they writing stories on PR and marketing. Catriona Pollard was labelled a leading public relations blogger in Enterprise and featured in SMH’s My Career.
Please read through this resources section and also take a look at our Public Relations Sydney Blog which offers insight into PR as well as marketing tips & tricks you can use in your own business.
Features of a PR campaign
Every business owner understands that developing an effective communication channel between their business and their customers is an essential element to the success of their business. A PR program means to commu.. Read More
Get the most from a media interview
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that th.. Read More
How to contact journalists
Once you have written your media release you need to share it with the media. Journalists rely on people giving them stories and they do want to know what is going on in their community and industry. They want your n.. Read More
How to deal with different types of media interviews
Each medium – radio, TV and print – have specific requirements you should understand before the interview. Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-o.. Read More
How to develop effective key messages
Key messages are the core message you want your target audiences to hear and remember. They create meaning and headline the issue. Key messages allow you to control communications and enhance relationships with y.. Read More
How to write a case study
Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through “story telling”. They provide audiences, including journalists, with a picture of the benefi.. Read More
How to write a media release
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release.. Read More
How to write an article that will get published
Feature articles, case studies, analysis, user stories, opinion pieces are useful PR tools to project an individual’s or company’s thoughts, services, activities, philosophy and expertise. Before putting pen to p.. Read More
Interview survival tips
The most important thing to remember in a media interview is that it is an opportunity for you to get your messages to your audience through the journalist. You are in control of the interview. It is important no.. Read More
Key tips for managing a media interview
Answer plus one: To ensure you maintain control of the interview, don’t just answer the question. Your objective must always be to communicate your key messages. Use the questions as an opportunity to make your point.. Read More
Media release template
MEDIA RELEASE Date Headline The headline of a media release should summarise the key points but catchy, interesting and strong. It is designed to catch the attention and encourage further reading. Ensure you.. Read More
Pitching & writing articles
Writing and distributing media releases is just one way of getting media coverage. You can also write an article and pitch it to a publication. You can also come up with a story idea and pitch that to a journalist. .. Read More
Putting email to work
Most people have an email address and use it either for work or keeping in touch with family and friends. You can use email to send regular updates to people interested in your work. Sending a regular email or en.. Read More
So what is PR anyway?
Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its target audience. Pub.. Read More
Start Blogging Today
With an increasing number of people reading, writing, and commenting on blogs, the way we use the web is shifting in a fundamental way. Instead of being passive consumers of information, more and more Internet users .. Read More
The importance of having a media policy
A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It shoul.. Read More
Use PR to get into the spotlight
The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage. The reason that PR works is that it provides .. Read More
Use the power of publishing podcasts and video podcasts
Podcast is digital file that is distributed over the Internet for playback on portable media (Mp3) players, iPods and personal computers. Podcasts involve recording either audio or video material for other people.. Read More
Ways to measure social media effectiveness
Social media can be very much like PR – how do you measure relationships and credibility? In PR we can measure things like the number of key messages in articles and the amount of media coverage. For social media the.. Read More
What makes a great website?
What are the essential traits of a great web site? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait t.. Read More