Named as one of the top 100 PR people to follow on Twitter, Catriona Pollard is one of the Sydney PR scene's leading movers and shakers.

She founded CP Communications in 2001, after working in federal and state government, in-house and agency PR roles.

A popular speaker and trainer, Catriona has over 20 years' experience in developing public relations and social media strategies that engage both consumers and businesses.

She has developed and implemented strategies for hundreds of organisations including Hilton Australasia, Macquarie University, Lego and City of Sydney.

Catriona is a strong believer in the power of social media, and an early adopter with many proven successes. She is regularly featured in the media and welcomes inquiries from journalists and conference organisers. You can read about her media coverage here.

Catriona is the author, ‘From Unknown To Expert’, a step-by-step process for growing your profile and expanding your influence by becoming a recognised expert in your field using PR and Social Media. In her book she shares her story about how she moved from being relatively unknown to a recognised expert. She also shares trade secrets and techniques that can help to build reputation, increase sales and enable new career opportunities.