Social Media

The importance of social media for company’s profile and online visibility is now essential with the growing importance of social networking platforms such blogs, podcasts and social utilities as a source of information.

CP Communications builds on our core competency of traditional PR, and develop programs that harness the power of social networks and online communities.

We can include online communication tactics and develop strategies to increase your online visibility. New applications are created every day and CP Communications are immersed in this space, so we can incorporate new developments into strategies for clients.

What is social media?
A place on the internet where people share thoughts & ideas, connect with others, ask questions and have conversations. VERY simply – it’s like word of mouth on steroids. Word spreads to many people, very quickly.

There are many uses for social media including:
Inbound Education – Learning about your industry and other industries
Outbound Education – Teaching your prospective clients about new topics
Creating connections with industry peers
Customer Experience – Positive Conversations and Negative Feedback
Competitions -  Offering special promotions to Social Media Followers
Specials – Giving Social Media followers discounts on products or services
Public Relations – Self Promotion and handling negative PR
Market Research – Before you launch new products / services

Inbound Marketing – Attracting new clients to your website/business

Blogs
The key element to add to your website. It drives people to the website, improves key word searches and allows comments from users. A company blog has become an important online tool that allow businesses to raise their profile and promote their expertise through the posting of relevant and useful information.

The purpose of a blog is to provide a commentary or expert information on a particular issue or topic that readers can comment on or find useful. The typical format of a blog contains text, images, links to other blogs, and web pages.

Blogs are ideal for businesses as they allow your products and services to be marketed to readers through the information that you provide in your posts. They also improve organic search engine rankings.

The key to blogging is posting information that is useful so that people will continue to read what you write. Blogs can be set up through free blog software and CPC can maintain the blog through posting preapproved articles and commentary.

Twitter
Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile. Users can set up a profile and update their status using tweets and the user’s subscribers or ‘followers’ will be informed of the tweet.

The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends.  Other features include uploading photos from mobile, sending private message and more.

Objective: The objective of twitter is to create conversation, quickly manage negative comments, improve brand awareness and drive people to the website.

Facebook
Facebook is a free social networking website launched in 2004 and today has more than 400 million active users. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.

Other features include uploading photos, posting personal information, writing on a friend’s wall, interactive applications such as personality quizzes and song dedications, notifications of birthdays and more. Facebook can be used to create events to invite people to attend and create social groups encouraging others to join.

Objective: Reinforcing brand, creating community around the brand and building interlinking.