Have you run out of ideas for your public relations strategy or you find yourself writing the same thing over and over again? Are you finding it difficult to generate ideas that can help you find new angles for media pitches or great topics for articles? Running out of ideas and finding it a challenge […]
The media landscape has changed for entrepreneurs. Public relations once meant mastering the art of pitching a story to the media. However, in today’s business and media climate, long-form narrative and conventional journalism now share the stage with social media posts of 140 characters or fewer, and images that disappear seconds after they are opened. To […]
Putting on an event is a great way to showcase your personal brand and connect with your audiences. However getting people to show up and maximise the PR opportunity is just as important as organising the event. Here is an outline of a PR and marketing strategy you can apply to nearly any event or opening. 1. […]
A business cannot speak for itself which is why you need a spokesperson that is confident, well-spoken, presents well and intimately understands your business so they can clearly communicate your key messages to your target audience. A spokesperson is the human face of the company and is essential to building profile and reputation as they […]
Everyone is familiar with Murphy’s Law – “Anything that can go wrong, will go wrong”. It is common that mistakes are bound to occur in everyday life and situations. However, in a PR or business environment, it is what you learn from those mistakes that are vital in helping you gain a competitive edge. Using […]
Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two).