Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two).
Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. […]
Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned […]
CP Communications manages a wide range of communications projects for Columbia, including respite care and low care promotional campaigns, and copywriting various brochures, websites, advertising and blogging. We have achieved an increase in Columbia’s click to website, 100% occupancy of the Willowood Centre through promotional initiatives, and increasing the enquiry rates for all other centres. […]
Over several years CP Communications has implemented a thought leadership program for the Macquarie University Faculty of Business and Economics which has resulted in significant financial returns and over 200 pieces of positive media coverage. Macquarie University Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the […]
Catriona’s article was published on Australian Businesswomen’s Network. An effective place to target your audience are vertical markets. They allow you to speak directly to a niche audience with tailored information about your offerings. Continue reading how vertical markets can benefit your PR plan here.