Mastering the art public relations (or PR) can be very satisfying, especially when you start to get noticed in the media.
However, it’s easy to develop bad PR habits when you’re trying getting your message to your audiences.
Here are some PR personality traits you may already recognise and will give you some insight into effective PR.
- The non-existent
It’s frustrating to see your competitors in the media but the old adage applies, “You’ve got to be in it to win it”.
If you’re not proactively pitching your stories to the media you are missing opportunities to reach your target audience and position yourself as the expert in your industry.
So don’t be hesitant and wait for attention to come your way, put a PR strategy in place to ensure you get into the spotlight as much as possible.
- The scatter-gun
There’s a common misconception that to get maximum exposure you need to saturate the media and send your release to as many journalists as possible –even if they’re not relevant!
In actual fact, this tactic should be avoided. Journalists often receive hundreds of pitches a day, and many of them go straight in the trash due to the content not being relevant to what they write about.
If you fear missing out on getting decent media coverage, the best way to strategise is to create a targeted media list and only pick the journalists who write material relevant to your area and audience.
- The promoter
When talking to the media some business people tend to focus too much on selling their clients or products, rather than pitching news-worthy stories. Journalists are not interested in marketing your products and this is a sure fire way to develop bad relationships with them.
Instead, they want engaging stories that will interest their readers. Rather than pushing your products, consider offering your expert opinion about a trend in your industry or share your advice on a problem area your customers commonly come across.
- The absent-minded
One of the biggest no-nos when dealing with journalists is getting their name wrong. It is one of the fastest ways to have your email deleted. One of the most important aspects of pitching to journalists is building relationships. So pay attention to detail and get the name right!
- The perfect pitcher
These people know the importance of strategy, and have spent time developing their key messages and what they would like to achieve professionally. PR all-stars naturally build on relationships and know there are many different components to effective public relations.
Realising your target audience, putting yourself in other people’s shoes and building relationships with your audience is the all-star personality that will help you be successful and gain the right type of media coverage.
If you recognise any of these personality traits don’t despair! You just need to strategise and do some research when preparing ways to gain media coverage. Consider angles and package them in a way that’s interesting to the journalist your pitching to, and remember the all-star personality traits.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more PR tips see www.PublicRelationsSydney.com.au