Public Relations

Where is your target audience?

All businesses have a target audience, which is a group of people who are…


Seven ways PR adds value to your business

Although most businesses believe public relations is important, PR is still an…


Blogger outreach – another way to promote your brand

Blogger outreach is now an essential tactic for PR professionals. With…


How to use evergreen stories to your advantage

There are heaps of events that occur every year that the media will always…


How to write a good Letter to the Editor

  When you write a Letter to the Editor, you usually have good reason for…


What is a media kit and do you need one?

A media kit is a folder containing information about your business, product or…


How to involve your employees with your PR strategy

Whether your business conducts your own PR activities or you hire a PR agency,…


How PR professionals can take advantage of the mobile revolution

Mobile devices have become a major tool for communication. Globally there are…


Print vs. online coverage? Is one better than the other?

The growth of online has had a huge impact on the traditional media landscape.…


Thinking about creating a survey – Talk to your PR team first!

Surveys are a great way to find out more information about your customers or…


Make your award win work for your business

Winning an award for your business is a fantastic achievement you should share…


How to produce an enewsletter that gets read

Enewsletters improve communication channels with clients, share good news…