LinkedIn is the key social media platform for leading companies to build connections and network with other professionals. But once you have built your connections, how do you maximise the opportunities of your new expansive network? Here are some ideas. Start a group You may be a member of many LinkedIn groups, but have you […]
From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work? In my experience, the answer to that question is a resounding YES. But just turning up isn’t enough. And it isn’t just about getting new business either. You can never have too […]
Social media is very much about exploring what works for you and how you can make the most of the platforms for your business. I’ve been doing social media since 2006 and along the way I have developed my top tips about how to get the most out of social media. Here are my top […]
With so many social media platforms available, it can be hard to figure out which platform will deliver the best results for your company. However, there are a few things to consider before choosing a social media platform. Firstly, you need to devote time to it. Maintaining your presence on a daily basis is a […]
I write a regular column for online business magazine, LeadingCompany. My recent article has raised some issues for Ford Australia regarding their online marketing activities and created some debate regarding local responses for global companies. The story: The only car accident I’ve ever had was when I managed to reverse parallel park into a telephone […]
We are thrilled to be listed as number two on the ‘20 of the Best Australian Business blogs’ by SmartCompany. Here are our blogs: Public Relations Sydney Social Media Sydney We hope you enjoy them too. You can also download our FREE PR ebook ‘How to use PR to get amazing results’.