With so many social media platforms available, it can be hard to figure out which platform will deliver the best results for your company. However, there are a few things to consider before choosing a social media platform. Firstly, you need to devote time to it. Maintaining your presence on a daily basis is a […]
I write a regular column for online business magazine, LeadingCompany. My recent article has raised some issues for Ford Australia regarding their online marketing activities and created some debate regarding local responses for global companies. The story: The only car accident I’ve ever had was when I managed to reverse parallel park into a telephone […]
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When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results for SMEs. Public relations creates a two-way communication between an organisation and its audience, or […]
Before you dismiss foursquare as just another social media application you couldn’t possibly get your head around, we thought we’d give you a run-down of what it’s all about so you can decide if it’s of any use to your business. What the heck is foursquare? Foursquare is a mobile application for your phone […]
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Twitter is a great way to establish two-way real-time communication with potential and current clients, industry affiliates and professionals from external fields and industries whose ideas and advice, […]