Your reputation is the most important asset of any business professional. Opportunities present themselves to you if you’ve developed a strong reputation, and a negative reputation can make it almost impossible to achieve success.
Your reputation measures your level of credibility, as well as the trust and influence that you have over others. It opens up the door to be recognised by more people, which can lead to more sales and referrals, along with career opportunities, such as a board position.
It takes time to build up a good reputation, but all that hard work could be lost in the blink of an eye if you make the wrong move. Today’s 24 hour news cycle along with the pervasive immediacy of social media can damage ones reputation within minutes.
There are a number of tactics that you can use to strengthen your reputation like the media, blogging, social media, and networking. Through these channels you deliver your thought leadership and expertise.
Building your reputation is a journey, so why not try out my three tips so you can uncover new opportunities?
Your personal brand
When people think of you, you want them to think of you in a certain way. This is your personal brand and you need to be very intentional about how it’s created otherwise others will create it for you. Do some thinking about who you are what you stand for and the value you offer.
From this, develop key messages that can form the basis of how you describe yourself, the commentary you make to media and what you post on social media. These messages allow you to deliver consistent communication and create a uniform perception of your brand in the marketplace.
Most successful entrepreneurs will tell you relationships are essential to business success and the strongest relationships are made when there is an emotional connection. This emotional connection can only be built with honesty, where two people are brave enough to share their stories of failure and success.
Don’t be afraid to be vulnerable. Being vulnerable in business doesn’t mean you need to bare your soul and your deepest, darkest secrets. But it does mean you no longer have to pretend that everything in your business is fantastic, that you can (and should) share with others your challenges, failures, struggles and on the flip side your successes, delight and excitement.
Share your thoughts and ideas
Successful thought leaders will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.
I genuinely believe the world would be a better place if more people shared their ideas, opinions and expertise. But this requires more people to step forward and share their stories with the purpose of helping others.
When you start telling your stories and sharing your expertise to help people and you will be amazed with the emotional connection that you start building with people. Your stories can be personal stories, professional stories or stories that let people know who you are, what you do and what you stand for.
If you want to build a lasting reputation, be relentless, be of service and above all, be authentic.
Want to build a strong personal brand? Download this free action sheet today!
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.