Creating content is only half the job, being able to attract your audience and standout is the other half. Knowing and understanding what your audience wants to see will help you when optimising your content and, ultimately, being seen by your audience.

There are different ways to ensure that your optimised content is viewed and shared. To make sure that your blog posts, articles and social media content, the following strategies will help.

Have good content
Attracting readers starts with having good content that’s relevant to your audience and is well written.

If you’re running short of ideas for new original content that will be relevant to your audience, try asking your employees for ideas, or research what your audience is posting and engaging with online.

Always remember to give your readers something they will be interested in first and optimise the content as the second top priority.

Make content relevant with keywords
Try to post keyword-rich content and link to dedicated landing pages, for example on your social media profile, post blog articles from your website.

Good use of keywords and their placement will give you a better chance of moving up on social media search pages and search engines.

Also, use keywords on your social media’s ‘about’ and ‘information’ pages, and ‘description’ and ‘product and services’ sections.

Make shareable content
Content that’s widely shared by users is more likely to be considered top quality by Google, making it rate higher in search engine results.

You want to make it as easy as possible for users to be able to share content via their blogs, email, Facebook, Twitter and other platforms.

Analyse metrics
Every social media network has its own analytics such as Facebook insights. This will help you to learn more about who is visiting your sites, how they are engaging with your pages, how long they are staying and how they are using your company profiles. You can also look at Google Analytics to see the highest referrers of traffic to your website and the content that people are interacting with.

When it comes to creating content that gets read, you need to know and understand what would interest your audience. Creating attractive and shareable content, adding relevant and important keywords, and understanding and taking advantage of online analytical services will definitely help you stand out from the rest and, ultimately, have your content shared across different platforms.

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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more PR tips see www.PublicRelationsSydney.com.au