How to write a great case study


Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through story telling. They provide audiences, including journalists, with evidence of how you successfully help your clients and showcases the strengths of your business.

In this article we explain how you can write a great case study.

What is a case study?

Case studies are short explanation of a project your business has worked on for a client or customer. They describe a problem, show how you achieved a solution and detail the results you achieved.

Case studies follow the same format:

  • Identify the challenge a particular customer faced
  • Describe the solution you provided
  • Illustrate the measurable results gained from using the service

Many publications require case studies to be written in a specific way, for example:

  • Background – what were the contexts of the case study?
  • Objective – what did the company hope to achieve?
  • Strategy – how did the company plan to achieve the objective?
  • Execution – how did the company actually implement the strategy?
  • Results – what were the results of the execution? Did they align with the objectives? What did the company learn from the whole experience?

When writing your case study you may want to interview your client to get their perspective on how your business has helped them. You can also include quotes from your client as well as the key person from your business that worked on the project.

Your case study should demonstrate how your company’s product or service was a key factor in solving your client’s problem. It doesn’t have to be solely about your product or service, but your influence must be vital to the success.

Don’t forget to share your case studies. Case studies can be pitched to relevant media outlets, used as the basis for a presentation, put on your website, shared on social media and also used when pitching for new business.

Take a look at some of our case studies.

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