What social media site should you be using?

Social media can be tricky at times, especially choosing the right platform. But how do you choose what platform to use?

Do you want your audience to engage with content? To share it with friends maybe? Once you have determined your goal you must pick the platforms your audience engage with the most. Focus on one or two to start off with and try other platforms as you learn more about your audience.

Here are some of the most popular social media sites and how you can use them to your advantage.


Twitter works better when used as an individual as opposed to a brand. It’s great for connecting with other influencers, getting the latest news and also to promote your own thought leadership and personal brand. Twitter is also a useful hub in researching and finding information about a topic and your target audiences. One of the biggest tips for Twitter is to stick to your niche, don’t try to be everything to everyone. The platform is full of communities ready for you to tap into.

Get 8 tips on how to use Twitter to enhance your social media influence


Facebook is a great platform for customer engagement and feedback. By gaining more followers, your business can capitalise by sending a message directly out to the audience. Facebook can also be used to drive customers back to your website by sharing interesting blog posts, the latest offers or other engaging content. This can be increased by promoting your posts with Facebook advertising.

Get more tips for using Facebook for business


Instagram is all about visuals. It is great for B2C businesses or those with a creative element. With Instagram you have to get arty, and by using hashtags you will be able to gain likes and followers quickly. Business owners who want to have a bit of fun, or have a visually aesthetic work place, this is perfect.

Find out how you can make Instagram work for you


LinkedIn is a B2B must have. LinkedIn was created for building professional relationships and networking. By using a Personal profile, you can network and build influential contacts. By creating a company page, you can position your company in your relevant industry and connect with people who can help you build your brand.

Get LinkedIn tips for thought leaders


If you want to showcase your presenting and speaking skills, this YouTube is for you. YouTube is great because it puts a face and personality to your business. Creating videos can be resource heavy but it is one of the most engaging ways to present your content and connect with your audience.

Learn more about YouTube marketing to help you go from unknown to expert

Get more tips in this FREE ebook:

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

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