Using humour on social media? Here's how to avoid controversy
July 17, 2019from unknown to expert,social media,Catriona Pollard,humourUncategorized,Social Media
Simply making someone laugh through a social media post can leave a lasting…
What is 'fake news' and how can it damage your brand?
May 16, 2019public relations,business,media,news,brand,journalist,credibilityPublic Relations,Social Media,Business
'Fake news' is constantly making headlines and even though we’re aware of the…
How to prepare for a radio interview
April 4, 2019Media Interview,from unknown to expert,media interview tips,media tips,how to conduct a media interview,Catriona Pollard,media,radio,radio interviewPR tips
Radio interviews are an exciting opportunity to have your voice be heard and to…
Improve your LinkedIn profile with these 5 tips
March 15, 2019Networking,personal brand,LinkedIn,tips,networkSocial Media
Creating a LinkedIn profile has become an essential tool for personal branding.…
Why being authentic at all times is vital to your personal brand on social media
January 25, 2019social media,Catriona Pollard,personal brand,Alexandria Ocasio-Cortez,authenticPublic Relations,Social Media,PR tips,Business,Reputation
Being authentic on social media is incredibly important in building your…
The biggest PR fails of 2018 and what we can learn from them
December 19, 2018PR,public relations,Catriona Pollard,PR blunders,PR failsPublic Relations,PR tips
As the year wraps up, it’s time to look back on the biggest PR fails of 2018.…
Why your brand needs a style guide
November 15, 2018from unknown to expert,social media,public relations,Catriona Pollard,business,style guide,brand identity,contentPublic Relations,Social Media,PR tips,Business,Reputation
To resonate strongly with your audience, it is essential that your branding is…
5 ways Instagram should be used by your business
October 18, 2018social media,Catriona Pollard,target audience,media,instagram,content,relationshipSocial Media,PR tips,Business
From Instagram’s launch in 2010, it has become a social media power house.…
Top tips for making a newsworthy story
September 21, 2018PR and social media,social media for business,Catriona Pollard,story angles,target audience,unknown to expert,news,story telling,local media,newsworthy tips,human interestPublic Relations,PR tips,Thought leadership
Cutting through the noise of today’s media can be a challenge when looking to…
Article writing is easy when you know how
August 14, 2018Catriona Pollard,media angles,industry influencer,unknown to expert,article,article writing,article writing tips,how to write an article,article writing for beginners,pitch to media,story tellingPublic Relations,Thought leadership,industry influencer
Articles are an excellent way to get media coverage for you or your business.…
The power of digital detox
July 26, 2018from unknown to expert,public relations,Catriona Pollard,technology,detox,digital detoxThought leadership,Business,industry influencer
My business is largely reliant on the internet, this making digital detox’s…
What social media site should you be using?
June 26, 2018from unknown to expert,social media,social media for business,twitter,Catriona Pollard,social media platforms,LinkedIn,instagram,Facebook,how to choose social media platform,YouTubePublic Relations,Social Media
Social media can be tricky at times, especially choosing the right platform.…