Digital Agency

December 2, 2014
|In Success Stories
|By Catriona Pollard

The Dubs engaged us to help increase the company’s profile and credibility within marketing and other targeted sectors.

The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.

After a strategy brainstorming session with The Dubs, we developed a strategic PR plan which was firmly linked to their business objectives.

Media releases
In the first instance we aimed to release all new business wins to show the industry what type of work they were doing and to highlight their success. We created and distributed numerous media about their new wins.

We started with virtually no profile for The Dubs, and the coverage was limited. However, as we progressed, the target media started to take notice and as our work includes the profile of The Dubs we gained significant coverage across all industry publications. These include B&T, AdNews, Film Ink, Urban Cinefile, Campaign Brief, Adbrief.

Articles
We developed a number of articles to position The Dubs as an industry expert in their targeted sectors. These articles were written on topics such as “Making your customer’s life easier – the business case for mobile applications” and “Online marketers can no longer ignore grey power”.

These articles have been published in marketing publications and Management Today, Australian Banking & Finance and Online Banking Review. As a result, The Dubs is positioned as an expert and has had numerous journalists requesting interviews and information.

Case studies
To demonstrate the results The Dubs achieves for clients, we wrote a number of case studies which we pitched into industry publications including vertical publications. These assisted with increasing their profile in the industries that wanted to build their client base such as Banking & Finance.

For example, a two page case study was written and pitched to the annual Marketing Magazine’s Media Survival Guide. This was on Digital Insights, a project they did with AMP Capital Investors that highlighted the objective, strategy and results.

Speaking
Our team developed a speaker’s profile on the Managing Director of The Dubs and pitched these to relevant industry associations and conferences.

As a result of our pitches he has spoken at key marketing events including Ad:Tech, AIMIA, Australian Marketing Institute Marketing Summit, Australasian Media & Broadcasting Congress. These speaking spots have firmly positioned The Dubs as an expert in the digital area.

“PR is always a game of persistence and network, Catriona and CPC have both in droves. I have not only seen great response from the work CPC has done for @www Digital but also quality of content. CPC have helped us raise our profile across all aspects of PR through effective editorial, speaking engagements and social commentary. From their initial pitch presentation to working day to day with CPC their overarching promise has always been one of results, in the end all the sales patter won’t make any difference if there are no results. With CPC the results keep coming, what better endorsement can there be.” Tristan Fawley, Creative Director, The Dubs

CP Communications has achieved over 120 pieces of media coverage for The Dubs in a range of media outlets including:

  • Digital Media
  • mUmBRELLA
  • Marketing Magazine online
  • Marketing Magazine’s Media Survival Guide
  • AdNEWS

 

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