We are renowned for delivering amazing results with serious impact, every time.

Have you ever had this feeling? You’re scrolling through a news site and you see your competitor being profiled and think:

“Why are they in the media and I’m not? They know less than me but a journalist has interviewed them.”

Argh, it’s so annoying! But you know the only difference is their PR agency most likely got in contact with the journalist – and you didn’t.

Journalists want to write about you, truly they do. They’re constantly looking for newsworthy stories but there are rules you need to follow.

That’s where CP Communications comes in.

We achieve millions of dollars worth of media coverage for our clients.

We not only know the rules, we know the journalists. Every day we pitch story ideas to journalists and see our clients achieve amazing publicity.

It all comes back to return on investment.

What’s the point of doing PR if it doesn’t achieve anything? We are all about measuring success against your bottom line.

No matter what stage of business growth, our PR directly connects with your business objectives and drives business growth.

PR is the smart and cost-effective way of getting clients to call you directly ready to buy.

Whether you’re just starting a business or need to take your business to the next level, talk to us about how you can use clever public relations tactics to skyrocket your sales, increase referrals and drive growth.

Talk to us about custom public relations strategies that will drive your business growth.

Not your typical PR Agency

We are not the typical PR Agency that sends out media releases en masse and hopes for the best.

Our PR programs and campaigns all have the same ingredients: great storytelling, multiple tactical layers, dedication, extensive media relations, and an innovative approach. Getting noticed and staying top of mind in today’s fast moving world takes more than a one-off media release or a short-lived Twitter spike.

By creating long-term strategies that include harnessing the proven power of traditional PR with the influence of social media, we help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth.

We develop unique strategies and programs for every one of our clients. By developing and working to a constantly evolving PR action plan, we put considered and effective strategies into place – tying your core messages to what’s going on in the world to make sure you look and stay relevant and get the results you deserve.

At CP Communications, you don’t have one person looking for media opportunities – you have an entire team of consultants constantly on the lookout for your business.

Grow your business

No matter what stage of business growth, we develop a tailored and integrated PR consulting and counsel that directly connects with your business objectives and drives business growth.

Through expert PR strategies and programs we build your presence and reputation with the people that matter the most – your clients, customers, investors and influencers.

Become a thought leader

We are experts in developing thought leaders – so much so, we wrote a book about it! We have built the profile of thousands of people wanting to move from unknown to recognised expert and thought leader.

We use our communications expertise to create quality thought leadership content and then we promote it through traditional PR and social media to drive credibility and profile.

Uniquely built corporate profile

We combine a strong corporate narrative with business media relations to take your company to the next level. We also create and build robust personal brands for CEOs and leaders.

Nothing we create is off-the-shelf. We look at each company’s needs from a fresh perspective, and develop unique media angles and strategies that build amazing corporate profiles.

A summary of tactics in our PR programs

  • Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business.
  • Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business.
  • News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss, and link your corporate messages with current news.
  • Media releases: Developing and distributing media releases which tell your story and get cut-through with journalists.
  • Blogger and online influencer outreach: Bloggers are just as critical as journalists and we are experts at influencer outreach that engages with your target audience.
  • Integrated social media and public relations: They go hand in hand and CP Communications are experts at developing integrated programs that build reputation and drive business growth.
  • Copywriting and article development: Our strategic and creative wordsmiths write copy for both offline and online formats which have pitched to the media that matters. We have ghost-written and edited hundreds of articles for our clients that have been published in virtually every major daily newspaper, online site and trade publication in Australia.
  • Media connections: We have extensive media contacts and will help you navigate your way through interviews and increased exposure.
  • Media training: We know how to get inside the media’s head and we’ll make sure you’re fully prepared when dealing with broadcast, print or online journalists.
  • Speaking: We secure speaking opportunities that increase your brand awareness and provide a platform to establish key spokespeople as industry experts.

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve.

CP Communications offers fully outsourced PR consulting services as well as exclusive one-on-one sessions with Catriona Pollard for specific skill development and support. We also offer PR Training which be delivered as short seminars or delivered as interactive half or full day workshops for corporate teams, tailored to your organisation.

We’d love to hear from you. Please complete the form below and one of our specialists will contact you.