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CP Communications

  • Home
  • About
    • Our Team
    • About Catriona
    • Book Catriona to Speak
    • CP Communications in the Media
    • Careers at CP Communications
  • Services
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Success Stories
    • Our Clients
    • Praise
  • Blog
  • Unknown To Expert
  • Contact

Article writing is easy when you know how

August 14, 2018 by Catriona Pollard Leave a Comment

Article writing is easy when you know howArticles are an excellent way to get media coverage for you or your business. Although, writing the article alone will be of little benefit if careful thought hasn’t been applied or if the article isn’t appropriate to the audience or engaging to the publication. Capturing the interest of a journalist is crucial and it takes […]

Filed Under: industry influencer, Public Relations, Thought leadership Tagged With: article, article writing, article writing for beginners, article writing tips, Catriona Pollard, how to write an article, industry influencer, media angles, pitch to media, story telling, unknown to expert

How to become the media’s first point of contact

March 23, 2018 by Catriona Pollard Leave a Comment

How to become the media’s first point of contactHave you ever wanted to be quoted in the media as an expert in your field? To be the person interviewed on TV when journalists need an expert? It takes time and effort to become recognised in the media as an expert in your field, but if you do it right the media will be asking for that quote […]

Filed Under: industry influencer, Public Relations Tagged With: Catriona Pollard, industry influencer, media, PR, public relations, unknown to expert

How to become an influencer in your industry

July 12, 2016 by Catriona Pollard Leave a Comment

How to become an influencer in your industryBeing an industry influencer can offer rewarding qualities, both personally and professionally; whether it’s for promotional purposes, growing your business or establishing a reputable brand as an expert in your industry. An influencer is someone who is regarded as an expert; someone who others in their industry look to for advice, knowledge and opinions. Becoming a successful […]

Filed Under: PR tips, Public Relations, Social Media, Thought leadership Tagged With: Catriona Pollard, connecting, from unknown to expert, industry influencer, influencer, Personal Branding, personal branding secret weapon, reputation

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