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	<title>PR &#8211; CP Communications</title>
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	<title>PR &#8211; CP Communications</title>
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		<title>The biggest PR fails of 2018 and what we can learn from them</title>
		<link>https://cpcommunications.com.au/biggest-pr-fails-2018-can-learn/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=biggest-pr-fails-2018-can-learn</link>
					<comments>https://cpcommunications.com.au/biggest-pr-fails-2018-can-learn/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Tue, 18 Dec 2018 23:04:32 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR blunders]]></category>
		<category><![CDATA[PR fails]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://cpcommunications.com.au/?p=3236</guid>

					<description><![CDATA[<p>As the year wraps up, it’s time to look back on the biggest PR fails of 2018. Communications teams all [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/biggest-pr-fails-2018-can-learn/">The biggest PR fails of 2018 and what we can learn from them</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>How to become the media’s first point of contact</title>
		<link>https://cpcommunications.com.au/how-to-become-the-medias-first-point-of-contact/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-become-the-medias-first-point-of-contact</link>
					<comments>https://cpcommunications.com.au/how-to-become-the-medias-first-point-of-contact/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Fri, 23 Mar 2018 01:54:08 +0000</pubDate>
				<category><![CDATA[industry influencer]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[unknown to expert]]></category>
		<guid isPermaLink="false">https://cpcommunications.com.au/?p=3083</guid>

					<description><![CDATA[<p>Have you ever wanted to be quoted in the media as an expert in your field? To be the person interviewed on TV [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/how-to-become-the-medias-first-point-of-contact/">How to become the media’s first point of contact</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>Sharing your expertise story can transform your business</title>
		<link>https://cpcommunications.com.au/sharing-expertise-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sharing-expertise-story</link>
					<comments>https://cpcommunications.com.au/sharing-expertise-story/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Mon, 14 Nov 2016 06:27:14 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[expertise story]]></category>
		<category><![CDATA[from unknown to expert]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2806</guid>

					<description><![CDATA[<p>Your personal brand is crucial to your success and your business’ success and one way to build your personal brand is [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/sharing-expertise-story/">Sharing your expertise story can transform your business</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>What&#8217;s your PR personality?</title>
		<link>https://cpcommunications.com.au/whats-your-pr-personality/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-your-pr-personality</link>
					<comments>https://cpcommunications.com.au/whats-your-pr-personality/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Mon, 17 Oct 2016 23:26:39 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[from unknown to expert]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr personality]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2790</guid>

					<description><![CDATA[<p>Mastering the art public relations (or PR) can be very satisfying, especially when you start to get noticed in the [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/whats-your-pr-personality/">What&#8217;s your PR personality?</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>3 tips to make your PR more creative</title>
		<link>https://cpcommunications.com.au/3-creative-pr-ideas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3-creative-pr-ideas</link>
					<comments>https://cpcommunications.com.au/3-creative-pr-ideas/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Mon, 20 Jun 2016 23:49:39 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[creative PR]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media pitches]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2659</guid>

					<description><![CDATA[<p>Have you run out of ideas for your public relations strategy or you find yourself writing the same thing over [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/3-creative-pr-ideas/">3 tips to make your PR more creative</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>Why you need to tell your entrepreneur story</title>
		<link>https://cpcommunications.com.au/entrepreneur-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=entrepreneur-story</link>
					<comments>https://cpcommunications.com.au/entrepreneur-story/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Tue, 24 May 2016 00:13:58 +0000</pubDate>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneur story]]></category>
		<category><![CDATA[from unknown to expert]]></category>
		<category><![CDATA[media angles]]></category>
		<category><![CDATA[media tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[story angles]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2627</guid>

					<description><![CDATA[<p>The media landscape has changed for entrepreneurs. Public relations once meant mastering the art of pitching a story to the media. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/entrepreneur-story/">Why you need to tell your entrepreneur story</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>8 tips on using PR to promote an event</title>
		<link>https://cpcommunications.com.au/8-tips-on-using-pr-to-promote-an-event/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-tips-on-using-pr-to-promote-an-event</link>
					<comments>https://cpcommunications.com.au/8-tips-on-using-pr-to-promote-an-event/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Mon, 15 Feb 2016 23:00:15 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[talent]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2513</guid>

					<description><![CDATA[<p>Putting on an event is a great way to showcase your personal brand and connect with your audiences. However getting people [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/8-tips-on-using-pr-to-promote-an-event/">8 tips on using PR to promote an event</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>How to write a great case study</title>
		<link>https://cpcommunications.com.au/how-to-write-a-great-case-study/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-write-a-great-case-study</link>
					<comments>https://cpcommunications.com.au/how-to-write-a-great-case-study/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Fri, 20 Nov 2015 01:34:54 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[how to write a case study]]></category>
		<category><![CDATA[PR]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2374</guid>

					<description><![CDATA[<p>Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through story [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/how-to-write-a-great-case-study/">How to write a great case study</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>What is a famil and how it can help you get amazing media coverage</title>
		<link>https://cpcommunications.com.au/what-is-a-famil-and-how-it-can-help-you-get-amazing-media-coverage/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-a-famil-and-how-it-can-help-you-get-amazing-media-coverage</link>
					<comments>https://cpcommunications.com.au/what-is-a-famil-and-how-it-can-help-you-get-amazing-media-coverage/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Mon, 06 Jul 2015 05:54:44 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations services]]></category>
		<guid isPermaLink="false">http://localhost/E1523/?p=2231</guid>

					<description><![CDATA[<p>Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). </p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/what-is-a-famil-and-how-it-can-help-you-get-amazing-media-coverage/">What is a famil and how it can help you get amazing media coverage</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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		<item>
		<title>Don’t forget your vertical markets &#8211; Australian Businesswomen’s Network</title>
		<link>https://cpcommunications.com.au/dont-forget-vertical-markets-australian-businesswomens-network/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dont-forget-vertical-markets-australian-businesswomens-network</link>
					<comments>https://cpcommunications.com.au/dont-forget-vertical-markets-australian-businesswomens-network/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Mon, 01 Dec 2014 04:44:28 +0000</pubDate>
				<category><![CDATA[CP Communications in the Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[vertical markets]]></category>
		<guid isPermaLink="false">http://s12.fused.com/~cpcommun/?p=869</guid>

					<description><![CDATA[<p>Catriona&#8217;s article was published on Australian Businesswomen&#8217;s Network. An effective place to target your audience are vertical markets. They allow [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/dont-forget-vertical-markets-australian-businesswomens-network/">Don’t forget your vertical markets &#8211; Australian Businesswomen’s Network</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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			</item>
		<item>
		<title>Seven deadly sins of PR</title>
		<link>https://cpcommunications.com.au/seven-deadly-sins-pr/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seven-deadly-sins-pr</link>
					<comments>https://cpcommunications.com.au/seven-deadly-sins-pr/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Thu, 08 Nov 2012 17:36:10 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[deadly sins of PR]]></category>
		<category><![CDATA[PR]]></category>
		<guid isPermaLink="false">http://s12.fused.com/~cpcommun/?p=301</guid>

					<description><![CDATA[<p>We have come up with the ‘Seven Deadly Sins’ of public relations! While you won’t be eternally damned by breaking [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/seven-deadly-sins-pr/">Seven deadly sins of PR</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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		<item>
		<title>How to use PR to build your reputation in business and on boards</title>
		<link>https://cpcommunications.com.au/use-pr-build-reputation-business-boards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=use-pr-build-reputation-business-boards</link>
					<comments>https://cpcommunications.com.au/use-pr-build-reputation-business-boards/#respond</comments>
		
		<dc:creator><![CDATA[Catriona Pollard]]></dc:creator>
		<pubDate>Wed, 07 Nov 2012 17:17:52 +0000</pubDate>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Get a position on a board]]></category>
		<category><![CDATA[PR]]></category>
		<guid isPermaLink="false">http://s12.fused.com/~cpcommun/?p=284</guid>

					<description><![CDATA[<p>Some company directors and CEOs see PR as something that only benefits the company as whole. What many in the [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://cpcommunications.com.au/use-pr-build-reputation-business-boards/">How to use PR to build your reputation in business and on boards</a> appeared first on <a rel="nofollow" href="https://cpcommunications.com.au">CP Communications</a>.</p>
]]></description>
		
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