Catriona Pollard, Founder and Director, CP Communications

Catriona Pollard is a leading authority on presentation skills, personal branding, media interview training, and confident communication. As the founder of CP Communications, she has trained thousands of professionals, executives, and teams to transform how they communicate — helping them speak with clarity, authenticity, and impact across every platform.

With over 20 years of experience in communications and media, Catriona brings a unique blend of strategic insight and practical, results-driven training. Her highly engaging workshops and coaching programs are designed to build confidence, refine messaging, and elevate professional presence — whether participants are presenting to a boardroom, being interviewed by the media, or speaking at a major event.

Catriona is passionate about helping individuals uncover their unique voice and position themselves as credible, visible leaders. Through her personal branding programs, she guides professionals in shaping a powerful and authentic presence that resonates with their audience and supports their career or business goals.

She is also a sought-after media trainer, equipping spokespeople and leaders with the skills to deliver compelling messages in high-pressure interview environments. Her training covers everything from managing difficult questions to staying on message and projecting confidence on camera.

A published author (From Unknown To Expert), experienced media commentator, and international speaker, Catriona empowers people to step into the spotlight — with purpose, professionalism, and presence.

She founded CP Communications in 2001 and built it into one of Australia’s leading PR and social media agencies. Catriona was named as one of the top 50 most influential women entrepreneurs in Australia as part of the Inspiring Rare Birds project.

Her acclaimed book, From Unknown To Expert: How to use clever PR and Social Media to become a recognised expert, is a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader. Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people around the world to become highly paid and sought after experts and thought leaders.

Catriona is renowned for being an inspiring presenter who shares practical skills and expertise so attendees can immediately implement what they’ve learnt to see real results. Catriona speaks with authority on a range of topics that appeal to both entrepreneurs and corporates, and for groups large and small.

Catriona presented an inspirational and motivational talk at TEDx on the topic of Being Open To Yes. She encouraged people to move from the shadows into the spotlight, to redefine the spotlight so it means something to everyone and to understand we all deserve to be there and share our voice with the world.

She is a highly regarded expert and media commentator in PR and social media and her views on personal branding, social media and PR are internationally published. She welcomes enquiries from journalists and conference organisers. You can read about her media coverage here.