Are you looking for Consulting, Training and Coaching for Public Relations, Personal Branding and Social Media? At CP Communications we love to transform leaders, teams and organisations by teaching or implementing strategies that build reputation, profile and thought leadership.

By creating long-term strategies that include harnessing the proven power of public relations, we help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth.

Some of our tactics in our PR programs:

  • Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business.
  • Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business.
  • News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss and link your corporate messages with current news.

Personal Branding
We have developed the personal brand of hundreds of leaders through consulting, mentoring and workshops/presentations. We work closely with you to capture what is unique about you as an individual including who you are, what you do and the characteristics that connect you to the people that matter.

Once we have developed your personal brand we use our communications expertise to create quality thought leadership content and then we promote it through traditional PR and social media to drive credibility and profile.

Where it all started
Sitting in the sunroom of her rented apartment, founder Catriona Pollard dreamt of building an Agency that was focused on customised public relations that could build the reputation, businesses and sales of her clients.

Fast forward to present day and CP Communications one of Australia’s most respected and innovative PR and social media agencies.

Recognised as an industry influencer, Catriona is an international speaker and trainer, author and popular media commentator. She has over 20 years experience in developing public relations and social media strategies that engage both consumers and businesses.

She leads a team that is highly credentialed, connected and creative. It’s composed of experienced public relations consultants with editorial and creative skills that have been built over years of delivering PR services to top businesses and brands, from established companies to early-stage enterprises.

CP Communications blends cutting-edge offline and online public relations to help you gain a competitive advantage, increase your profile and drive sales.

We take a highly tailored and creative approach in:

We’re inventive. We’re driven. We get results for you.

Catriona Pollard, Founder and Director, CP Communications

Catriona is passionate about social media, public relations, business and bringing them all together to create real financial success for entrepreneurs and organisations.

She founded CP Communications in 2001 and has built it into one of Australia’s leading PR and social media agencies.

Recognised as an industry influencer, Catriona is an international speaker and trainer, author and popular media commentator. She has over 20 years’ experience in developing public relations and social media strategies that engage both consumers and businesses.

Catriona was named as one of the top 50 most influential women entrepreneurs in Australia as part of the Inspiring Rare Birds project.

Her acclaimed book, From Unknown To Expert: How to use clever PR and Social Media to become a recognised expert, is a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader.

Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people around the world to become highly paid and sought after experts and thought leaders.

As an early adopter of social media in the Australian PR industry, Catriona created the popular blog Public Relations Sydney that has been listed in the top business blogs 2017 by Smart Company. Catriona is also listed as one of the top 100 PR people worldwide to follow on Twitter.

Catriona is renowned for being an inspiring presenter who shares practical skills and expertise so attendees can immediately implement what they’ve learnt to see real results. Catriona speaks with authority on a range of topics that appeal to both entrepreneurs and corporates, and for groups large and small.

Catriona presented an inspirational and motivational talk at TEDx on the topic of Being Open To Yes. She encouraged people to move from the shadows into the spotlight, to redefine the spotlight so it means something to everyone and to understand we all deserve to be there and share our voice with the world.

Catriona blogs at and and can be followed on Twitter @CatrionaPollard and Facebook CatrionaPollard.

She is a highly regarded expert and media commentator in PR and social media and her views on personal branding, social media and PR are internationally published. She welcomes enquiries from journalists and conference organisers. You can read about her media coverage here.

PR Jobs: Join the CP Communications team!

We love to work with passionate, committed, fun and intelligent PR professionals – and yes, we are hiring!


  • Fantastic Public Relations position 
  • Great environment
  • Working directly with a leading PR expert

We have the position for you! 

We are looking for a public relations specialist who has industry experience to work across a range of clients. There is scope for this role to have flexibility.

We believe we are a PR Agency with a difference. While our industry is fast-paced and exciting, we understand that the best results come from balance, inspiration and a genuine respect for the people we work for and with.

We are a close knit team that love what we do. We are responsible for our own results, but know that success comes by working together and giving each other support and encouragement. We celebrate each other’s successes.

This role is perfect for you if you are pro-active, driven by results and possess excellent media relations skills, strong writing ability and attention to detail.

We offer an environment that is supportive of growth, friendly and rewarding.

You must have a genuine interest in media, news and an ability to understand and articulate emerging trends.

Collaboration and accountability will be a cornerstone of your success with work-life balance and flexibility.

You will be joining a team that loves to multi-task while meeting tight deadlines and consistently delivers exceptional client service. We are known for being results driven, and our clients love us for it.

You will have a track record in PR. A PR, Communications or Journalism background would be well suited to this position.

We value every team member and offer growth opportunities and reward people for taking them.

If this sounds like you, we’d love to hear from you. Send your CV and cover letter here.