When you get the right media coverage, your sales can sky rocket and you can position yourself as a leader in the market place.

The key to success is to putting together the right public relations strategy and produce effective media releases.
In this highly interactive, hands-on training you’ll learn the science behind an effective PR strategy including coming up with media angles, writing media releases and media pitches that get results, how to approach journalists, how to write articles and case studies for the media, as well as clever online tactics.

Public Relations Training agenda


Depending on what your organisation’s specific needs are, this workshop can cover:

  • The elements of a typical PR strategy
  • How to determine your target audiences
  • How to structure media releases and what you must include
  • Who you should quote and what they should say
  • How to deal with journalists
  • Online distribution strategies
  • Contributing articles to publications
  • How to approach bloggers as part of your PR strategy

This Public Relations Training is ideal for:

  • Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
  • People who are relatively new to a public relations role
  • Business owners, coaches, speakers, entrepreneurs who want to promote their business.

Public Relations Training Delivery

Training can be delivered as interactive half or full day workshop tailored to your organisation. We also offer mentoring packages for specific skill development and support.

What participants have to say


About the trainer – Catriona Pollard


Public Relation Training - atriona Pollard

Catriona Pollard is one of Australia’s most dynamic speakers and trainers. She has shared her dynamic and practical expertise with thousands of people both in Australia and around the world for organisations such as TEDx, DELL, CeBIT, Problogger, Women on Boards, CEO Institute, Commonwealth Bank and Macquarie University, just to name a few.

Renowned for being an inspiring speaker and trainer, Catriona shares her personal insights and experience to help others, whether it’s with practical advice or shared wisdom. With every presentation, Catriona aims to ensure her audience takes away useful insights, inspiration and tips that will help them succeed in business and life.

Read more about Catriona
Get in touch to find out more about booking public relations training with us.