Public relations training gives you the confidence to get your own amazing media coverage.
Have you just moved into a public relations role, or have you assigned public relations tasks to a employee and they need fast skill development?
This highly tailored and interactive public relations training is the key to getting your own media coverage, knowing how to deal with the media and making sure you have the confidence to develop the right public relations strategy and produce effective media releases.
In this training you’ll learn the science behind an effective PR strategy including coming up with media angles, writing media releases and media pitches that get results, how to approach journalists, how to write articles and case studies for the media, as well as clever online tactics.
Getting amazing media publicity is essential for the success of any personal brand development and business growth.
This training teaches about how to use the media in a very clever, smart and non-hypey way!
Even better, it can take you from zero publicity to being the expert that journalists call for a media comment or profile piece.
Being featured on TV, in newspapers and magazines is absolutely achievable. You just need easy to use tools and be guided on the correct way to approach the media.
The training was everything I’d hoped for and more. I arrived with zero public relations experience and left feeling fully equipped to create media-friendly stories that showcase my expertise and speak to my target audience. In fact, the very first story I pitched to a journalist was published. I believe this will turn out be one of the best investments I’ve ever made in my business. – Anthony
‘Catriona is skilful, professional and smart. She fine-tuned our key messages, sharpened our PR angles and thought us how to approach journalists. With Catriona’s training, we had an impressive PR launch with national publications both online and print as well as being covered on prime time television.’ – Celeste
Public Relations Training agenda
Depending on what your organisation’s specific needs are, this workshop can cover:
- The elements of a typical PR strategy
- How to determine your target audiences
- How to structure media releases and what you must include
- Who you should quote and what they should say
- How to deal with journalists
- Online distribution strategies
- Contributing articles to publications
- How to approach bloggers as part of your PR strategy
This Public Relations Training is ideal for:
- Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
- People who are relatively new to a public relations role
- Business owners, coaches, speakers, entrepreneurs who want to promote their business.
Public Relations Training Delivery
Training can be delivered as interactive half or full day workshop tailored to your organisation. We also offer mentoring packages for specific skill development and support.
What participants have to say
About the trainer – Catriona Pollard
Catriona Pollard is one of Australia’s most dynamic speakers and trainers. She has shared her dynamic and practical expertise with thousands of people both in Australia and around the world for organisations such as TEDx, DELL, CeBIT, Problogger, Women on Boards, CEO Institute, Commonwealth Bank and Macquarie University, just to name a few.
Renowned for being an inspiring speaker and trainer, Catriona shares her personal insights and experience to help others, whether it’s with practical advice or shared wisdom.
With every presentation, Catriona aims to ensure her audience takes away useful insights, inspiration and tips that will help them succeed in business and life.
See Catriona present here.
