PERSONAL BRANDING TRAINING FOR ENTREPRENEURS, LEADERS AND PROFESSIONALS
Date: 21 February 2019
Where: CP Communications, Neutral Bay, Sydney
Investment: $595, Early Bird $495 ends 31 January 2019.
Knowing how to represent yourself, your values, and your expertise and communicate this to your target audience succinctly is key to success. This is personal branding.
Having a strong personal brand will help you stand out, build connections and improve job opportunities such as landing that coveted new client, career advancement within your organisation and being highly sought after for your skills and service.
Discovering your personal brand is transformational because it forms the basis for connection with others, and this connection is what inspires us and the people we lead, and the people we do business with.
Those with a strong and distinct personal brand more easily cultivate and manage their reputation, credibility and profile. It’s the key to becoming an influencer and gaining trust with the people that matter to you within the organisation (including your team and your stakeholders).
When you uncover your personal brand, you become aware of what you stand for, why people should know you and follow you.
In this highly interactive, hands-on training, you’ll explore and develop your personal brand, the crucial skill of storytelling, and how amplify your profile across your industry and organisation.
Personal Branding Training outcomes
Personal branding – marketing yourself for success
Facilitated by Catriona Pollard, an experienced personal branding coach, this interactive and practical workshop will enable participants to identify their own personal brand and implement practical steps on how to convey their personal brand both online and offline effectively.
As a result of participating in this training you will:
- Gain an understanding of the importance and relevance of a personal brand.
- Identify and develop your own personal brand which you can use professionally.
- Develop your authentic personal brand statement which can be used verbally and in writing.
- Uncover your stories including your “why” story and influencer/leader story and know how to use them.
- Identify opportunities to increase the visibility of your personal brand.
- Have developed the skills to amplify your personal profiles across your organisation, industry and social media.
Date: 21 February 2019
Where: CP Communications, Neutral Bay, Sydney
Investment: $595, Early Bird $495
About your Personal Branding Trainer
Catriona Pollard is one of Australia’s most dynamic and inspiring trainers and speakers. Her insights into personal branding and communications never fail to enlighten, entertain and inspire audiences.
With over 20 years of experience in communications and branding, she is an international speaker, TEDx presenter, popular media commentator and leader of a highly successful public relations agency.
Catriona is author of acclaimed book, From Unknown To Expert, which has helped thousands of people across the globe to build their personal brand, use PR and social media to grow their careers and businesses, and inspire them to take action.
Catriona has shared her dynamic and practical expertise with leaders both in Australia and around the world and has run training programs for organisations including DELL, CeBIT, Women on Boards, CEO Institute, Commonwealth Bank, Brita, Outdoor Media Association, Australian Institute of Company Directors, Macquarie University and University of Sydney.
She is renowned for being an inspiring presenter who shares her personal insights and experience to help others, whether it’s with practical advice or shared wisdom.
With every presentation Catriona aims to ensure her audience takes away useful insights, specific skills and knowledge that will help them succeed in business and life.
She has a reputation for being professional, easy to work with, inspiring and a provider of practical skills that participants feel confident to implement straight away.
“In just 3 hours, Catriona offered the insight of more than 20 years in PR industry, where she was able to provide live examples and really practical thinking to promote your company, and really think through on how you amplify your story. Just a really competent presenter who is able to inspire, I think that’s what stands out.” – Angela Fox, MD, DELL EMC Australia
“Catriona shared an absolute wealth of information, and created an atmosphere where participation was welcomed and encouraged. I would highly recommend her training to anyone wishing to improve their communication skills, regardless of your occupation”. – Honey Muir
“Catriona’s wealth of knowledge and experience combined with her lively and interactive presentation, meant that I was able to walk away with an outline of my plan and the tools to implement into the business almost immediately. I highly recommend Catriona.” – Victoria Sharp
“Her expertise and experience shone through – she knows what she’s talking about. I would heartily recommend Catriona Pollard to anyone.” – Cathy Hopkins
“Catriona’s session was highly inspiring. She is very interactive and engaged with the audience. Her information was broken down into a nice bite sized pieces that we all openly discuss and share.” – Deborah Harrigan
“Catriona’s workshop was fantastic! She had obviously done a lot of research on the organisations and she presented very tailored information and advice. We really appreciated the mix of general information and case studies throughout the afternoon. There was also a practical component to the session which was really useful. We received very positive feedback from the participants and would highly recommend Catriona.” – Margot Stuart, Transport Heritage NSW
Past Publicity Training Testimonials
The workshop was everything I’d hoped for and more. I arrived with zero public relations experience and left feeling fully equipped to create media-friendly stories that showcase my expertise and speak to my target audience. In fact, the very first story I pitched to a journalist was published. I believe this workshop will turn out be one of the best investments I’ve ever made in my business. Anthony Berrick.
The workshop was a great learning opportunity from a recognised expert in the field. Catriona shared an incredible amount of information and uncovered many crucial tips and tools to get media coverage. What I found most valuable was how she invested a lot of time delving into each participant’s case and made sure we had a clear idea and plan to act on. I left the workshop feeling truly inspired and capable to tackle PR for my business. Ivanka Ruvarac
If you are time poor and would like a ‘hands on’ practical approach on how to include PR into your sales & marketing mix then book now and attend this workshop. To have such up close and personal access to an industry expert and leave with your head buzzing with ideas is an opportunity not to be missed for busy marketers and business owners. Amanda Terranova, Director Marketing + Brand, The Mirus Group.
There is an art and science to PR, and CP communications, with their 20 years + expertise, knowledge and industry connections, know how to work both angles collectively – and demonstrated this in the highly interactive workshop, so I can too, leverage this area of marketing to grow my business. Celeste Moroney.
Keep an eye out for our next Publicity Training.