Why coke is killing the press release – Smart Company
December 1, 2014
Catriona was quoted in the article “Why coke is killing the press release” on Smart Company.
The head of Coca-Cola’s digital communication & social media team wants to ‘kill’ the press release. Catriona Pollard argues the newsworthy media release is not dead.
Continue reading the full article “Why coke is killing the press release”.