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Why being authentic at all times is vital to your personal brand on social media

January 25, 2019 by Catriona Pollard Leave a Comment

Why being authentic at all times is vital to your personal brand on social mediaBeing authentic on social media is incredibly important in building your personal brand says first-year congresswoman, Alexandria Ocasio-Cortez. Rep. Ocasio-Cortez, has taken the American political scene by storm with her social media prowess. With over 2.5 million Twitter followers, social media has been instrumental in boosting her public image. Alexandria recently spoke with Steven Colbert […]

Filed Under: Business, PR tips, Public Relations, Reputation, Social Media Tagged With: Alexandria Ocasio-Cortez, authentic, Catriona Pollard, personal brand, social media

The biggest PR fails of 2018 and what we can learn from them

December 19, 2018 by Catriona Pollard Leave a Comment

The biggest PR fails of 2018 and what we can learn from themAs the year wraps up, it’s time to look back on the biggest PR fails of 2018. Communications teams all over the world had their work cut out for them this year, with a series of totally cringe-worth PR mishaps. However, it’s not all bad news, there is always some value (and entertainment) in what […]

Filed Under: PR tips, Public Relations Tagged With: Catriona Pollard, PR, PR blunders, PR fails, public relations

Why your brand needs a style guide

November 15, 2018 by Catriona Pollard Leave a Comment

Why your brand needs a style guideTo resonate strongly with your audience, it is essential that your branding is consistent and sets the right impression. By creating a sense of cohesion in everything your business communicates, your audience is more likely to identify with your brand. A great way to establish brand consistency is to create a style guide. What is […]

Filed Under: Business, PR tips, Public Relations, Reputation, Social Media Tagged With: brand identity, business, Catriona Pollard, content, from unknown to expert, public relations, social media, style guide

5 ways Instagram should be used by your business

October 18, 2018 by Catriona Pollard Leave a Comment

5 ways Instagram should be used by your businessFrom Instagram’s launch in 2010, it has become a social media power house. Instagram is a photo and video sharing application that allows users to generate, edit and post their own content for their Instagram following. Instagram is a great way to create a relationship with your audience, creating a community that supports the growth and development […]

Filed Under: Business, PR tips, Social Media Tagged With: Catriona Pollard, content, instagram, media, relationship, social media, target audience

Top tips for making a newsworthy story

September 21, 2018 by Catriona Pollard Leave a Comment

Top tips for making a newsworthy storyCutting through the noise of today’s media can be a challenge when looking to gain exposure for your story. So how can you capture the interest of your audience? What makes a story worth covering and what can you do to make your story more newsworthy? To increase the newsworthiness of your writing, there are […]

Filed Under: PR tips, Public Relations, Thought leadership Tagged With: Catriona Pollard, human interest, local media, news, newsworthy tips, PR and social media, social media for business, story angles, story telling, target audience, unknown to expert

5 golden rules for successful public speaking

February 13, 2018 by Catriona Pollard Leave a Comment

5 golden rules for successful public speakingPresentations and public speaking can sometimes be daunting and nerve-wracking. Your nerves may cause you to jumble your words, forget parts of your speech or even sweat. Mistakes happen so there is always room to learn and improve. I’ve stuffed up a speech, despite having done hundreds of talks, presentations, seminars, even a TEDx in […]

Filed Under: PR tips Tagged With: Catriona Pollard, creativity, from unknown to expert, public speaking, tips

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