CP Communications

The biggest PR fails of 2018 and what we can learn from them

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As the year wraps up, it’s time to look back on the biggest PR fails of 2018. Communications teams all over the world had their work cut out for them this year, with a series of totally cringe-worth PR mishaps. However, it’s not all bad news, there is always some value (and entertainment) in what […]

Why your brand needs a style guide

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To resonate strongly with your audience, it is essential that your branding is consistent and sets the right impression. By creating a sense of cohesion in everything your business communicates, your audience is more likely to identify with your brand. A great way to establish brand consistency is to create a style guide. What is […]

5 ways Instagram should be used by your business

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From Instagram’s launch in 2010, it has become a social media power house. Instagram is a photo and video sharing application that allows users to generate, edit and post their own content for their Instagram following. Instagram is a great way to create a relationship with your audience, creating a community that supports the growth and development […]

Top tips for making a newsworthy story

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Cutting through the noise of today’s media can be a challenge when looking to gain exposure for your story. So how can you capture the interest of your audience? What makes a story worth covering and what can you do to make your story more newsworthy? To increase the newsworthiness of your writing, there are […]

5 golden rules for successful public speaking

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Presentations and public speaking can sometimes be daunting and nerve-wracking. Your nerves may cause you to jumble your words, forget parts of your speech or even sweat. Mistakes happen so there is always room to learn and improve. I’ve stuffed up a speech, despite having done hundreds of talks, presentations, seminars, even a TEDx in […]

Creativity changed my life – and my business

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Everyone is creative in their own way. Whether it is music, engineering, or salsa dancing, there is a medium for everyone to flex their creative muscles. I have always had a talent for thinking out of the box, which saw me thrive in creative pursuits like writing and art. When I started my business, I […]