CP Communications

How to prepare for a radio interview

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Radio interviews are an exciting opportunity to have your voice be heard and to help your company be noticed. A radio interview can be a daunting experience if you are not adequately prepared. Take advantage of the opportunity and succeed in your interview by considering these tips. Know your medium The nature of a radio […]

Why being authentic at all times is vital to your personal brand on social media

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Being authentic on social media is incredibly important in building your personal brand says first-year congresswoman, Alexandria Ocasio-Cortez. Rep. Ocasio-Cortez, has taken the American political scene by storm with her social media prowess. With over 2.5 million Twitter followers, social media has been instrumental in boosting her public image. Alexandria recently spoke with Steven Colbert […]

The biggest PR fails of 2018 and what we can learn from them

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As the year wraps up, it’s time to look back on the biggest PR fails of 2018. Communications teams all over the world had their work cut out for them this year, with a series of totally cringe-worth PR mishaps. However, it’s not all bad news, there is always some value (and entertainment) in what […]

Why your brand needs a style guide

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To resonate strongly with your audience, it is essential that your branding is consistent and sets the right impression. By creating a sense of cohesion in everything your business communicates, your audience is more likely to identify with your brand. A great way to establish brand consistency is to create a style guide. What is […]

5 ways Instagram should be used by your business

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From Instagram’s launch in 2010, it has become a social media power house. Instagram is a photo and video sharing application that allows users to generate, edit and post their own content for their Instagram following. Instagram is a great way to create a relationship with your audience, creating a community that supports the growth and development […]

Top tips for making a newsworthy story

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Cutting through the noise of today’s media can be a challenge when looking to gain exposure for your story. So how can you capture the interest of your audience? What makes a story worth covering and what can you do to make your story more newsworthy? To increase the newsworthiness of your writing, there are […]