Why being authentic at all times is vital to your personal brand on social media

Being authentic on social media is incredibly important in building your personal brand says first-year congresswoman, Alexandria Ocasio-Cortez.

Rep. Ocasio-Cortez, has taken the American political scene by storm with her social media prowess. With over 2.5 million Twitter followers, social media has been instrumental in boosting her public image.

Alexandria recently spoke with Steven Colbert on The Late Show to share her social media tips.

Always be authentic

Alexandria’s top social media tip was to be authentic. Don’t try to be anyone you’re not.

A well-developed personal brand has the potential to propel your career and business. However, if you are not authentic, your audience will be the first to pick up on this. Your personal brand should always embody who you are and what you stand for.

Before you take to social media, make sure you have strongly defined the voice of your personal brand.
Here are some ways to build your personal brand like a PR on social media.

Be intentional

When creating a personal brand, you need to be strategic in considering what you wish to create and the intent it holds. The same goes for the creation of your social media profile.

Remember that all content posted to your social media profile will contribute towards how your personal brand is received and understood. When deciding which content best reflects your personal brand, consider sets you apart from competitors.

Be intentional in the curation of your content and make sure everything published resonates with not only the image you wish to create but also the audience you aim to resonate with.

Connect with your audience

Once you have established the type of content that your audience is interested in, make sure to be consistent in posting content. Regularly posted content will increase your visibility and positions you as a thought leader. Creating a content schedule can be a great way to keep on track across your social media.

Across all social media platforms, there is an abundance of opportunities to connect with your audience. Make use of these opportunities to post interesting content such as sharing your blog posts, interesting news articles, tips, infographics or perhaps new stats. But remember, it must be relevant to your field of expertise and the people you want to influence.

Optimise your profile

From the moment somebody first clicks and lands on your social media profile, they make a judgement. For this reason, it is important your profile reflects the reputation you are trying to establish.

Some tips for optimising your profile include a professional headshot, a great summary detailing what value you offer and your expertise and a comprehensive list of your professional career history. If you or your business has its own website make sure to include a link on your profile.

With these tips under your belt, it’s time to get your brand out there!

Be definitive about the strengths you bring to the table when crafting your personal brand and create content to embody these strengths. With social media, your personal brand can open the doors for career opportunities and new business ventures.

Want to learn how to craft the perfect personal brand? Download this free Personal Branding Action Sheet:

Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.

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