public relations

How to use emotions to build brand loyalty with your target audience

Emotion can be a powerful tool in business, if you know how to use it. Using…


Why is earned media an important part of the marketing mix?

Earned media is one of the latest buzzwords gaining attention in content…


Aged Care Group PR case study

Aged Care Group

CP Communications manages a wide range of communications projects for Columbia,…


Don’t forget your vertical markets - Australian Businesswomen’s Network

Catriona's article was published on Australian Businesswomen's Network. An…