There are more than 72 million users on Pinterest, proving it to be a very powerful social media tool for those businesses looking to connect with potential clients and customers and drive sales.

Showcasing your business’ latest products and services is made all the more easier on Pinterest, with its visual nature making it the perfect platform for this style of marketing.

To make things even easier for businesses, Pinterest has a handy scheduling feature as well as analytics to help you determine whether your efforts are successful.

Here are some tips to think about when using Pinterest to promote your business.

1. Create captivating content
Like on any social media platform, the more captivating your content is the more likely users will be inclined to engage with it.

Save some time by actively pinning photos and videos that you have already created. Any images that you have posted on your social media channels including your business’ blog are perfect to be turned into pins.

Remember that users typically engage more with pins that are:

• Infographics
• Checklists
• Tutorials
• Quotes
• Videos (can pin directly from YouTube)

2. Make your content pin friendly
Translate any deals, sales or special offers into smart and easy to view graphics and pin them to your Pinterest account. This is an excellent way to boost their circulation and develop your company’s brand.

No matter what your content is, find an enticing image to accompany it. If your business is sitting on lots of data and statistics, translate this into charts and infographics to include on your Pinterest.

3. Brand your images
Although it can take extra time, it is important to include your company’s logo on images you pin to Pinterest. When users re-pin or share images, they are indirectly sharing your company’s brand.

Don’t get too excited and include a huge watermark over the image. A small logo in the corner is subtle yet effective.

4. Keep your content organised
Pinterest enables all users to create themed boards. Businesses need to organise content by themes, which makes it easier for other users to find and browse content.

Businesses can use this to their advantage when looking to entice potential customers. Create a discount or special offers board on your business’ Pinterest account and regularly pin special offers and coupons that your Pinterest audience can use.

Having a board of downloadable freebies is also a good idea. For example, offer any eBooks that your business has created for free to your Pinterest followers. This is also an excellent method to drive web traffic back to a designated site.

5. Promote your pins
It is important to always ensure you promote your pins on your businesses other social media channels. Increasing the visibility of pins by sharing them is an excellent way to ensure more people are seeing them.

To help generate more product sales with Pinterest, you need to first drive more website traffic so that people can get to see your product. Include social media share buttons on your business’ website in order for your followers to easily share and engage with your content by re-pinning your images.

6. Include a call to action
It is important to always include a call to action in your pins. This can be featured on the image itself, or in the text description. Tell your followers what you want them to do by using action statements, such as ‘click here’, ‘pin this’, ‘comment below’ or ‘download this’.

7.Engage your Pinterest community
Get your followers involved in your Pinterest by creating a guest pinner board and encourage them to share images and pin items that are related to your business. This will increase your user engagement, make your followers feel more personally invested in your brand as well as give you automatic feedback and insight into the interests and opinions of your audience.

Creating a board specifically to share stories and get feedback from customers is another great idea to represent how deeply your business wants to connect and service its clients.

It is important to think of Pinterest, like all social media channels, as a way to create a broader and richer relationship with current and potential clients. Try to be actively involved in a sincere way. This might include repining content that is relevant to your boards, answering users’ questions on your items and commenting on other users’ content.

 An increasing number of brands and businesses are successfully leveraging Pinterest by incorporating it into their online communication and marketing strategies. Take the time to plan out how best to use the platform for your business, and ensure you are pinning visually pleasing and engaging content.

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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 
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