How to communicate with customers via your content - SmartCompany
Catriona's article 'How to communicate with customers via your content was published on SmartCompany.
Catriona explains how developing valuable and interesting content will help to build and maintain a strong relationship with your business' target audience. She offers some tips on how to develop this content, such as holding regular brainstorming sessions as a team and curating content from other thought leaders.
Continue reading the full article 'How to communicate with customers via your content'.
Frozen yoghurt chain Pinkberry co-founder jailed for assault - SmartCompany
Catriona comments on how a business should distance itself from negative publicity in SmartCompany.
Read the full article here.
Five top lead generating tips for 2014 - SmartCompany
Catriona's comments on "Five top lead generating tips for 2014" was published on SmartCompany.
Catriona discusses how LinkedIn is without a doubt the best place for B2B lead generation.
Continue reading the full article "Five top lead generating tips for 2014"
Tips to create captivating content for your business blog - Management Today
Catriona's article "Tips to create captivating content for your business blog" was published on Management Today.
Catriona discusses how a business blog can effectively build your thought leadership and provides tips on how to produce interesting content.
Continue reading the full article "Tips to create captivating content for your business blog".
6 tips for posting on Facebook - Business Chicks
Catriona's article "6 tips for posting on Facebook" was published on Business Chicks.
Catriona discusses her tips for how you can post on Facebook on behalf of a business, such as using scheduling tools and creating a social media strategy.
Continue reading the full article "6 tips for posting on Facebook".
Tips for women in leadership that I wish someone had told me - Women’s Agenda
Catriona's article "Tips for women in leadership that I wish someone had told me" was published on Women’s Agenda.
Catriona discusses her tips for women in leadership roles.
Continue reading the full article "Tips for women in leadership that I wish someone had told me".
Is storytelling the emperor’s new clothes? - B&T
Catriona's article "Is storytelling the emperor’s new clothes?" was published on B&T.
Catriona discusses how storytelling may be the new buzz word of the moment but storytelling isn’t a new concept.
Continue reading the full article "Is storytelling the emperor’s new clothes?".
How to build your personal brand and stand out from the crowd - LeadingCompany
Catriona's article "How to build your personal brand and stand out from the crowd" was published on LeadingCompany.
Catriona discusses how building a personal brand is an important tactic to assist your business to stand out in a competitive market.
Continue reading the full article "How to build your personal brand and stand out from the crowd".
Why coke is killing the press release - Smart Company
Catriona was quoted in the article "Why coke is killing the press release" on Smart Company.
The head of Coca-Cola's digital communication & social media team wants to 'kill' the press release. Catriona Pollard argues the newsworthy media release is not dead.
Continue reading the full article “Why coke is killing the press release”.
Build your profile with LinkedIn Groups - Management Today
Catriona's article was published on Management Today.
Interacting in LinkedIn groups is a great way for professionals to network, build their personal and business profiles, share information, ask questions and become a thought leader in their industry.
Continue reading the full “Build your profile with LinkedIn Groups” article.
CP Communications wins 2 new accounts - The PR Report
CP Communications was featured in The PR Report.
We have won the public relations and social media accounts for Australian Indigenous art, strategy and communications company, Jumbana Group and event audiovisual services firm AVPartners.
Continue reading The PR Report here.
Don’t forget your vertical markets - Australian Businesswomen’s Network
Catriona's article was published on Australian Businesswomen's Network.
An effective place to target your audience are vertical markets. They allow you to speak directly to a niche audience with tailored information about your offerings.
Continue reading how vertical markets can benefit your PR plan here.