From enemy to saviour: Australia Post and the digital revolution – LeadingCompany

Catriona’s article was published on LeadingCompany.

Letter writing is no longer a dying art; it is the dodo of digital evolution. So how does an organisation that has delivered snail mail since inception remain not only relevant, but profitable in the digital age?

Australia Post had no choice. It had to innovate. In 2010 it launched Future Ready, a project that restructured four key business units and which is responsible for developing new capabilities to reach customers.

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