How to use social media to build relationships with the media – Samara Magazine

Catriona’s article was published on Samara Magazine online.

Building relationships with the media is important to the success of your PR activities. By getting to know journalists and what they write about, you can improve your chances of successfully pitching to them.

When a journalist is familiar with your business and what you are an expert in, they are more likely to come to you with a media opportunity.

Continue reading how you can build a relationship with journalists on social media here.