Public Relations
How to create a great business blog
Our blog has been listed as one of the 25 finalists in the Smarter Business…
Exclusives: Are they worth it?
If there is one thing a journalist loves, it’s a big, juicy exclusive. It…
What you can learn from Halloween for your PR strategy
Halloween is coming up and you may be seeing some zombies trick or treating in…
How to make your key messages interesting
Key messages are the core messages you want your target audience to hear and…
What to do if a journalist says no to your pitch
Have you spent hours carefully crafting a media pitch, sending it to a…
Getting your customers talking
Word-of-Mouth marketing is simply conversations about a brand, product or…
How to monitor your media mentions
If you are conducting a successful PR strategy then hopefully you will be…
How to use case studies to promote your business
Case studies are a great way to promote your business, build your credibility…
LinkedIn endorsements - a new way to build your profile
You may have noticed a new panel on your LinkedIn profile where you can give…
Making the most of your LinkedIn connections
LinkedIn is the key social media platform for leading companies to build…
Does networking really work?
From specific association networks to broad business groups, there are so many…