CP Communications

Why your brand needs a style guide

by Leave a Comment

To resonate strongly with your audience, it is essential that your branding is consistent and sets the right impression. By creating a sense of cohesion in everything your business communicates, your audience is more likely to identify with your brand. A great way to establish brand consistency is to create a style guide. What is […]

Creativity changed my life – and my business

by Leave a Comment

Everyone is creative in their own way. Whether it is music, engineering, or salsa dancing, there is a medium for everyone to flex their creative muscles. I have always had a talent for thinking out of the box, which saw me thrive in creative pursuits like writing and art. When I started my business, I […]

You can never have too many contacts

by Leave a Comment

Business, just like real life, is about surrounding yourself with a support network that can build you up. Without this support, it can be difficult to expand and be successful. Everyone knows Andy Warhol’s saying, “One’s company, two’s a crowd, three’s a party”. The more people you have at your business ‘party’, the better. You can never have […]