How a brand ambassador can work for your business

Have you thought about employing a brand ambassador for your business? A brand…


How to find the stories within your business

In order to gain media coverage for your business you need to be able to find…


How Instagram can help your business

Instagram has gone from strength to strength since it launched in 2010;…


How to improve social media engagement

Cutting through the noise on social media and gaining a share of your…


What's your personal brand?

We all know that Nike, Apple and Toyota are brands. But did you know…


Decoding social media jargon

If you are new to social media, it may seem like some social media tools use a…


How to follow up with the media

So you’ve sent out a pitch or a media release to journalists and have received…


How to deal with different mediums for interviews

Each medium – radio, TV and print – have specific requirements you should…


How to be ethical on social media

Most people live by their own morals and ethics and we all have our own…


The best time to post on social media

What is the best time to post on social media? This is a question many people…


Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it…


Push your competitors out of the spotlight

Don’t you just hate it when you open a magazine and one of your competitors is…