How to get the most out of radio
Radio can be a tricky medium when you are preparing for a media interview.…
Steps in a social media strategy for your business
Are you using social media already for your business or thinking about using…
Where is your target audience?
All businesses have a target audience, which is a group of people who are…
Seven ways PR adds value to your business
Although most businesses believe public relations is important, PR is still an…
Blogger outreach – another way to promote your brand
Blogger outreach is now an essential tactic for PR professionals. With…
How to use evergreen stories to your advantage
There are heaps of events that occur every year that the media will always…
How to write a good Letter to the Editor
When you write a Letter to the Editor, you usually have good reason for…
What is a media kit and do you need one?
A media kit is a folder containing information about your business, product or…
How to involve your employees with your PR strategy
Whether your business conducts your own PR activities or you hire a PR agency,…
How PR professionals can take advantage of the mobile revolution
Mobile devices have become a major tool for communication. Globally there are…
Print vs. online coverage? Is one better than the other?
The growth of online has had a huge impact on the traditional media landscape.…
Thinking about creating a survey – Talk to your PR team first!
Surveys are a great way to find out more information about your customers or…