Social media is an innovative, creative, and interactive way of engaging with your customers. Providing excellent service on social media will help grow your customer base, and assist in creating better brand loyalty.

Providing high quality customer service on social media creates a number of opportunities, for instance it allows your business to receive feedback which can influence your future customer service approaches. Social media can also elevate your brand’s reputation through word-of-mouth marketing, and building stronger relationships with your customers.

Here are five ways to increase your engagement and build your social media presence.

Respond in a timely matter

It’s always important to respond to customers that are posting on your social media accounts. Failing to respond to a question or complaint could result in a larger issue down the line.

Stay on brand

Make sure the majority of your posts relate to your business and industry. Research conducted by Facebook found that speaking about subjects related to your brand is the best way to generate engagement. When people ‘like’ your page, they are obviously interested in your business and want to receive information about you and your niche. If you start posting content on other topics, your followers will lose interest and unfollow you.

Initiate conversations

Reaching out to your audience is a great way to start conversations. Try asking your audience some questions about their experience with the brand. Not only will it give them the opportunity to express their opinion, it’s also a great way for you to get some insight.

Communicate with your audience

You can’t just sit and wait for people to comment on your social media platform if you haven’t bothered to post any interesting content. Get active on social media and interact with other users by posting engaging content and sharing others’ content. The more you communicate with others, the more likely they are to communicate with you.

Create shareable content

You can measure engagement by analysing how many times your content is shared by others. However, for this to happen you need to provide content that’s worth sharing in the first place. Pictures are a great way to kick-start this because they are easy for users to consume and can draw attention easily.

Providing excellent customer service through social media is increasingly important as it allows you to build a relationship with your customers. It helps to grow your customer base, gain vital feedback, and navigate your future customer service approaches.

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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.