CP Communications

How to prepare for a radio interview

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Radio interviews are an exciting opportunity to have your voice be heard and to help your company be noticed. A radio interview can be a daunting experience if you are not adequately prepared. Take advantage of the opportunity and succeed in your interview by considering these tips. Know your medium The nature of a radio […]

Why your brand needs a style guide

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To resonate strongly with your audience, it is essential that your branding is consistent and sets the right impression. By creating a sense of cohesion in everything your business communicates, your audience is more likely to identify with your brand. A great way to establish brand consistency is to create a style guide. What is […]

The power of digital detox

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My business is largely reliant on the internet, this making digital detox’s impossible for me for at least 5 days out of 7. Therefore, having a digital detox holiday is a must. When I escaped the online world completely for 3 weeks whilst travelling through Myanmar (Burma), not only due to lack of reception but personal […]

What social media site should you be using?

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Social media can be tricky at times, especially choosing the right platform. But how do you choose what platform to use? Do you want your audience to engage with content? To share it with friends maybe? Once you have determined your goal you must pick the platforms your audience engage with the most. Focus on […]

Why you should be taking the time out to play

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Life and business can get a little hectic at times, especially when you’re drowning in emails and messages and feel like you can’t take a breath. It leaves you feeling rundown, burnt out and as if work is consuming every part of your life. Even though it may seem impossible, taking a break and ‘playing’ […]

How to start a blog

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If you want to be seen as an industry expert or thought leader, a great way to boost your profile is to write a blog. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. However, getting started can be overwhelming. I’ve come up with some ways that can help […]